Every man who provides a solution does it for a set of people.
The solution is born out of a passion, burden or desire to solve a problem. The people are those with the problem.
While it’s possible to create a solution for any target market, the market that’ll respond to you best is the market that consists of the set of people you love the most.
So sometimes, when you see a problem that you can solve, find out just how much love you have for those people who want that problem solved.
The love will show in your messages, texts, calls, marketing and one-on-one relationships. You really can’t fake it.
This market becomes The Target Market for you.
This is why salvation “sells” like crazy. Because God so loved the world… (John 3:16).