Marketing is as old as time itself. Nothing beats seeing what you want to buy being demonstrated right in front of you.
I used to wonder why on almost every website visited, they’re always asking the prospect to take a free trial, or to try the demo.
At a point, I had to ask why religious organisations didn’t adopt this tactic, but yet still grew in leaps and bounds.
Truth is, it has always been in practice.
Matthew 9:35 KJV
“And Jesus went about all the cities and villages, teaching in their synagogues, and preaching the gospel of the kingdom, and healing every sickness and every disease among the people.”
And this is also why false prophets will not lack disciples. Nothing beats a good demonstration.
Demonstration means, “don’t just tell me what it can do or what I can gain, show me instead.”
If you’re still yet to work in a free trial or demo of your product/service into the work you do, consider it and save yourself some stress.
There’s nothing new under the sun.