We were created with one purpose in mind. But we all have our different positions in the marketplace. What’s yours?
There are several car brands created for one major purpose – movement.
But these brands have their unique selling propositions that make them stand out. It’s the same way we have different smartphones, different fashion brands, one major purpose, but different USP’s.
During a sermon in Church, the teacher said, “Competition is death”.
We weren’t created to compete with one another but to standout in our own unique and different way.
We compete because we immitate our uniqueness. “I can provide better comfortability than him”. You don’t have to provide comfortability. Provide something else that’s intune with your identity.
You can follow the trail and imitate. Or you can be the trailblazer and let others (who don’t know they can be trailblazers) imitate you.
So, do you know your USP? If you don’t, ask Jesus how he found his out. Then do the same.